Category | Sans-serif |
---|---|
Classification | Geometric sans-serif |
Designer(s) | Herb Lubalin, Tom Carnase |
Foundry | International Typeface Corporation |
Date released | 1970-1977 |
Avant Garde was the first typeface released by ITC when the company was founded in 1970. Next to being used in all types of art publications, Avant Garde was a classic in ’70s advertising design. Additional versions include the condensed fonts which were created by Ed Benguiat. Avantgarde BK BT Font was created and released by Patti Watte. You can see that, The characters of Avantgarde BK BT Font have been initially re-drawn and reformed to superior match the pixel grid of regular digital screens.
ITC Avant Garde Gothic is a geometric sans serif font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, and then he and Tom Carnase, a partner in Lubalin's design firm, worked together to transform the idea into a full-fledged typeface.
The condensed fonts were drawn by Ed Benguiat in 1974, and the obliques were designed by André Gürtler [de], Erich Gschwind and Christian Mengelt [de] in 1977.
The original designs include one version for setting headlines and one for text copy. However, in the initial digitization, only the text design was chosen, and the ligatures and alternate characters were not included.
The font family consists of five weights (four for condensed), with complementary obliques for widest width fonts.
When ITC released the OpenType version of the font, the original 33 alternate characters and ligatures, plus extra characters were included.
Elsner+Flake also issued the ligatures and alternate characters separately as Avant Garde Gothic Alternate.
Cold Type versions[edit]
ITC Avant Garde was never cast into actual foundry type, appearing first only in cold type. Alphatype, Autologic, Berthold, Compugraphic, Dymo, Star/Photon, Harris, Mergenthaler, MGD Graphic Systems, and Varityper all sold the face under the name Avant Garde, while Graphic Systems Inc. offered the face as Suave.[1]
Digital versions[edit]
ITC Avant Garde Gothic Pro[edit]
Font Avantgarde Download
It is an OpenType variant of the original ITC Avant Garde Gothic, plus a suite of additional cap and lowercase alternates, new ligatures, unicase glyphs. It supports ISO Adobe 2, Adobe CE, Latin Extended character sets.
In addition, the obliques are altered from the original, where optical corrections are no longer used.[2]
ITC Avant Garde Mono[edit]
It is a monospaced version designed by Ned Bunnel in 1983.
Digital version was produced by Elsner+Flake. The family consists of 4 fonts in 2 weights (bold and light) in 1 width, with complementary italics.
William Sans LET[edit]
William Sans LET is a very similar font, but the 'regular' typeface is known as 'Plain 1.0'.
Derivatives[edit]
ITC Lubalin Graph is a slab-serif version of ITC Avant Garde, also designed by Lubalin.[3]
Uses[edit]
- Used as the logo of the Government of Alberta until 2009, and appeared on standard Vehicle registration plates of Alberta until 2019.
- Century 21 logo from 1972 to 2018
- Defected Records uses the ITC Avant Garde Bold font for their Logos and Posters.[4][5][6]
- The Macy's logo used Avant Garde typeface in its extra light style until 2019.
- The Netflix TV series Master of None used the font for its title cards. The title itself uses ITC Avant Garde Gothic with alternatives.[7]
- The 1971 PBS logo uses this font for its full broadcaster name text.
- Since 1976, Rede Globo uses a custom version of the ITC Avant Garde font for its wordmark and for another of its logos.[8]
- Used as the RE/MAX logo until replacement in 2017.[9]
- Royal Air Force logo uses Avant Garde typeface with alternatives until 2014.[citation needed]
- Vehicle registration plates of Texas used Avant Garde typeface for the state name on Passenger base plates from 1986 to 1990, and until 2002 on handicap and personalized plates.
Download Font Avantgarde
Miscellaneous[edit]
- Main font used for the Eurovision Song Contest 2011, including the slogan and voting scoreboard.[10]
- Used as the logo for GM Goodwrench until the brand was renamed GM Certified Service in 2011.
- Rock Band video games, one through three, use the font for its menus. In the first game, the alternative characters are mainly used.[11][12]
- Used in title sequence of Stranger Things for the actors' and actresses' names fading in and out.[citation needed]
Similar[edit]
- URW Gothic L is a similar font with identical metrics, intended for use as a replacement for ITC Avant Garde in the PostScript Base 35 fonts for the Ghostscript program. The font has since been released under free and open source terms.
- TeX Gyre Adventor is an open-source extension of the above font adding many new characters, and special alternate glyphs.
See also[edit]
References[edit]
- ^Lawson, Alexander, Archie Provan, and Frank Romano, Primer Metal Typeface Identification,National Composition Association, Arlington, Virginia, 1976, pp. 34 - 35.
- ^Ain't What ITC Used to Be
- ^ITC Lubalin Graph Font Family - by Herb Lubalin, Ed Benguiat
- ^'Fonts Logo » Defected Logo Font'. fontslogo.com. Retrieved 2019-03-05.
- ^'Font ?! - forum | dafont.com'. www.dafont.com. Retrieved 2019-03-05.
- ^'YOU ARE DEFECTED - forum | dafont.com'. www.dafont.com. Retrieved 2019-03-05.
- ^'Master of None Logo?? - forum | dafont.com'. www.dafont.com. Retrieved 2018-07-21.
- ^'Por que não se deve usar a fonte AvantGarde • IFDBlog'. IFD Comunicação (in Portuguese). 2006-04-25. Retrieved 2020-02-17.
- ^'RE/MAX BRAND REFRESH'. RE/MAX. August 2017. Retrieved 2020-07-09.
- ^'The Branding Source'. brandingsource.blogspot.com. Retrieved 2020-01-13.
- ^'Rock Band Fonts — Harmonix Forums'. forums.harmonixmusic.com. Retrieved 2018-12-30.
- ^'Rock Band Credits Part 1'. Retrieved 2018-12-30.
External links[edit]
Wikimedia Commons has media related to ITC Avant Garde. |
- ITC Avant Garde Gothic Font Family - by Herb Lubalin, Tom Carnase (renewed reference)
- ITC Avant Garde Mono - now a suspended page
Retrieved from 'https://en.wikipedia.org/w/index.php?title=ITC_Avant_Garde&oldid=973121879'
Freshness
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![Font avantgarde bk Font avantgarde bk](https://www.cufonfonts.com/images/15656/avantgarde-bk-bt-2-font-large-preview.png)
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- Avant Garde RegularStyleRegularCopyrightCopyright (c) 1992 Image Club Graphics, Inc.Regular
- ITC Avant Garde W04 DemiStyleRegularCompanyInternational Typeface CorporationTrademarkITC and Avant Garde are trademarks of International Typeface Corporation Registered in U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.CopyrightCopyright 2012 International Typeface Corporation. All rights reserved. This font software may not be reproduced, modified, disclosed or transferred without the express written approval of International Typeface Corporation.DescriptionPlease review the description of this font at http://www.itcfonts.com.LicenseNOTIFICATION OF LICENSE AGREEMENT You have obtained this font software either directly from Monotype Imaging Inc., its affiliates or its licensees. You acknowledge that the font software is protected by the copyright and other intellectual property law of the United States and its various States, by the copyright and design laws of other nations, and by international treaties. Your use of this font software is limited to the rights license rights granted to you in the Monotype Imaging End User License Agreement (EULA) agreed to by you at the time of purchase and you should retain a copy of such EULA for your future reference. You may not use, rent, lease, sublicense, give, lend, or distribute the font software, or any copy thereof, except as expressly provided by the EULA. The current Monotype Imaging End User License Agreement can be viewed at http://www.fonts.com/legal/mi-eula.htm.RegularHerb Lubalin and Tom Carnase
- ITC Avant Garde W04 Xt LtStylecom.myfonts.easy.itcVersionDrivers killed at oswego speedway today. 1.000;com.myfonts.easy.itc.avant-garde-gothic.pro-extra-light.wfkit2.version.49XnAuthorHerb Lubalin and Tom CarnaseTrademarkITC and Avant Garde are trademarks of International Typeface Corporation Registered in U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.CopyrightCopyright 2012 International Typeface Corporation. All rights reserved. This font software may not be reproduced, modified, disclosed or transferred without the express written approval of International Typeface Corporation.DescriptionPlease review the description of this font at http://www.itcfonts.com.com.myfonts.easy.itcHerb Lubalin and Tom Carnase
- Avant Garde Gothic ITCW02BdStyleRegularCompanyInternational Typeface CorporationTrademarkITC and Avant Garde are trademarks of International Typeface Corporation Registered in U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.CopyrightFont software Copyright 1993, 1994, 2001 Adobe Systems Incorporated. Typeface designs Copyright 2005 International Typeface Corporation. All rights reserved. Gmc acadia open source software.LicenseNOTIFICATION OF LICENSE AGREEMENTThis typeface is the property of International Typeface Corporation (ITC) and its use by you is covered under the terms of a license agreement. You have obtained this typeface software either directly from ITC or together with software distributed by one of the licencees of ITC.This software is a valuable asset of ITC. Unless you have entered into a specific license agreement granting you additional rights, your use of this software is limited to use on up to five (5) workstation for your own publishing use. You may not copy or distribute this software.If you have any questions concerning your rights you should review the license agreement you received with the software or contact ITC for a copy of the license agreement.General information:www.itcfonts.comFor license terms and usage rights, please visit our web site at:www.itcfonts.com/licenseRegularHerb Lubalin and Tom Carnase
- Avant Garde Gothic ITCW02MdStylecom.myfonts.easy.itcSkyrim (with ENB + Mods) - Nights are too dark (for me) Hey:) I have installed Skyrim an some of my old mods (newer version) again, because my old HDD crashed. Actually, i have everything installed, what i. Which settings in the ENB menu can brighten up the nights and dungeons? Ive messed with a few and Im not getting the desired results. This is so dark its borderline unplayable with or without torches/light spell. Enb nights too dark.Version1.03;com.myfonts.easy.itc.avant-garde-gothic.std-medium.wfkit2.version.49XeTrademarkITC and Avant Garde are trademarks of International Typeface Corporation Registered in U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.CopyrightFont software Copyright 1993, 1994, 2001 Adobe Systems Incorporated. Typeface designs Copyright 2005 International Typeface Corporation. All rights reserved.com.myfonts.easy.itcHerb Lubalin and Tom Carnase
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